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Authenfitplus
India's anti-counterfeit platform

Fight Counterfeits.
Protect Your Brand.
Trust Your Products.

Authenfitplus gives every product a unique digital identity that consumers can verify in seconds — with OTP-secured authentication tied to real Indian mobile numbers.

Verify a Product → Partner With Us
OTP-secured scans
Instant verdict
5+ brands protected
Verification Result
#AFP-2841
GENUINE
First-time scan recorded
BrandMuscle Warrior
ProductWhey Protein 1kg
Verified atGurugram, HR
Time24 Jun 2026, 14:32
Trusted by India's fitness brands — GoldStar Fitness | MuscleGoldX | Hydro Nutrition | NUTRIFUELX | Muscle Warrior
The Counterfeiting Crisis

Fake supplements aren't just a business problem. They're a health emergency.

$4.5T

Annual global cost of counterfeit goods

Top 5

India ranks among the most-affected markets

1 in 4

Fitness supplements sold online suspected fake

High

Health risks: liver damage, contamination, banned substances

How It Works

Two audiences. One system.

FOR CONSUMERS

Verify before you consume

  1. 1
    Find the unique code
    Printed under the label or on the seal of your product.
  2. 2
    Enter code + verify with OTP
    Your 10-digit mobile receives a 6-digit code.
  3. 3
    Get an instant verdict
    Genuine · Suspicious · Invalid — with next steps.
Try the flow
FOR BRANDS

Protect every unit you ship

  1. 1
    Register your brand
    Onboard products into the dashboard.
  2. 2
    We generate unique codes
    One per unit or per batch, integration-ready.
  3. 3
    Track verifications live
    Geographic heatmap, complaint alerts, analytics.
Book a demo
Security Tag

Every layer of our security tag, decoded.

Each Authenfitplus tag ships with multiple interlocking security features — engineered so that fakes can't replicate the full stack.

AUTHENFITPLUS
HOLOGRAM

SCAN TO VERIFY

VERIFICATION CODE
AFP-X7K2-9M4Q-31BZ
SHA-256 SECURED CODE
a3f9c2b1e8d4f7a2...42d1
LOT# MWT-2406EXP: 12/2027
AUTHENFITPLUS VERIFIED · AUTHENFITPLUS VERIFIED · AUTHENFITPLUS VERIFIED
Holographic Security Strip
Animated rainbow foil — cannot be photocopied
Anti-Counterfeit Hologram Patch
Colour-shifting iridescent foil, angle-dependent
QR Code — Tap or Scan
OTP-gated scan flow, single-use per owner
Visible Verification Code
Human-readable ID, can be entered manually
SHA-256 Encrypted Hash
Server-side verification fingerprint
Security Microprint Band
Repeated text visible only under magnification
Batch Number & Expiry
Linked to brand's production batch record
Tamper-Evident Base Seal
Destructs irreversibly on removal
Non-reproducible hologram SHA-256 server-side hash Single-use tamper seal OTP-gated QR scan UV-reactive microprint
Why Authenfitplus

Built for the realities of the Indian market.

OTP Verification

Every scan tied to a real Indian mobile number. No bots, no spoofing.

Scan History

A code re-scanned by a different user flags as suspicious instantly.

Complaint System

Consumers report issues with photo evidence and store location.

Real-time Alerts

Telegram notifications to admins on every suspicious scan.

IP & Location Tracking

See exactly where in India scans are originating from.

Analytics Dashboard

Scan volume, complaint rates, suspicious clusters — all in one view.

Authenticity Results

What your result actually means.

Genuine

First-ever scan of this code. The product is authentic and untampered.

What to do

You're good to go. Enjoy your product with confidence.

Suspicious

This code was already scanned by another person. Possible repackaging or duplicate.

What to do

Do not consume. Submit a complaint with photos and contact the brand.

Invalid

This code does not exist in our system. The product is most likely counterfeit.

What to do

Do not consume. Return it to the seller and report it here.

Industries We Serve

Wherever counterfeits exist, we protect.

Fitness supplements

Supplements & Nutrition

Our current focus — protecting India's fitness consumers.

Pharmaceutical medicines

Pharmaceuticals

Fake medicines are a life-threatening problem at scale.

Cosmetics skincare

Cosmetics & Skincare

Counterfeits cause skin reactions and brand erosion.

Footwear sneakers

Apparel & Footwear

Premium brands lose billions to look-alike replicas.

Electronics headphones

Electronics Accessories

Cables and chargers carry safety risks when fake.

Food and beverages

Food & Beverages

Adulteration impacts consumer health and brand trust.

Brands We Protect

Trusted by India's fitness brands.

GoldStar Fitness
MuscleGoldX
Hydro Nutrition
NUTRIFUELX
Muscle Warrior
+ Your Brand
Partner with us
Your Privacy

What happens after you scan?

We collect only what's required to detect duplicate scans and protect you from fakes. Nothing else.

We Record
  • The product code you entered
  • Your mobile number (hashed)
  • Scan time and approximate city
We Never Store
  • Your name or identity
  • Payment information
  • Anything we don't need to fight counterfeits
Plans

Pricing that scales with your brand.

STARTER
Custom

Small brands, <10K units/month

  • Basic scan + OTP
  • Admin dashboard
  • Email support
Contact sales
MOST POPULAR
GROWTH
Custom

Mid-size brands

  • Everything in Starter
  • Complaint system
  • Telegram alerts
  • Analytics
Contact sales
ENTERPRISE
Custom

Large manufacturers

  • Everything in Growth
  • API access
  • Custom reports
  • Dedicated support
Contact sales

Since integrating Authenfitplus, we've caught 3 counterfeit batches in 6 months — and our consumer trust scores are at an all-time high.

MW
Founder
Muscle Warrior Nutrition

Ready to verify or get protected?

Consumers scan free. Brands book a demo and we'll set you up in days, not months.

Verify Product → Book a Demo