Authenfitplus was founded in Gurugram, Haryana with one mission — to give consumers a simple, instant way to know whether the product they bought is real, and to give brands the tools to fight back against counterfeiters.
Counterfeit goods cost the world economy $4.5 trillion every year. In India's booming fitness and nutrition market, fake supplements aren't just a financial loss — they're a public health risk. Adulterated proteins, banned substances, and contaminated capsules circulate freely because there's no easy way for a consumer to tell genuine from fake.
Brands print a unique code on every product. The consumer enters it on Authenfitplus, verifies with OTP on their Indian mobile number, and gets an instant verdict. If the same code is scanned twice by different people, both the brand and the second consumer know immediately — and can act.
Every consumer deserves to know what they're putting in their body.
Verification should take seconds, not require an app install.
A win for the consumer is a win for the honest brand.
We work directly with Indian fitness and nutrition brands to design authentication systems that fit their packaging, their supply chain, and their consumers' habits.
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